To help increase awareness of green and sustainable business practices, Wiredrive, The Association of Independent Commercial Producers, Daniel Edlund Cuisine and others sponsored this event with a great panel of speakers.

I was running  a one man show providing the food for all the 100 attendants and I was very exited to learn that they wanted me  to speak about the importance of organic food and my experience with that as a chef. I also took the opportunity to inspire the audience to prepare more meals for oneself and family in an effort to eat more healthily. Above all I spoke of how we prioritize other things than food quality. In the end I had the opportunity to offer my organic cookbook in a raffle for 3 lucky winners.

“Wiredrive and AICP brought advertising and film industry leaders together on Wednesday, November 18, for Spot Goes Green, a panel discussion intended to shed light on how businesses can reduce their harmful impact on the environment. The event was slated to be held at the Wiredrive studios, but was moved to the larger Ground Zero Advertising due to overwhelming interest.  Moderated by Hype’s Jessie Nagel, the panel included the following people”:

• Shelley Billik – VP of Environmental Initiatives, Warner Bros.
• Lisa Day – Associate Director, Fox Filmed Entertainment Energy Initiative
• Isadora Chesler – Senior Producer, Deutsch LA; Co-founder, GLASS
• Bonnie Goldfarb – Executive Producer, Harvest
• Gabe Ramos – Environmental Health and Safety Director, 24/7 Studio Equipment
• Bill Sewell – Co-founder, Wiredrive

Source and full story: http://www.wiredrive.com/blog/2009/11/23/spot-goes-green-small-behavioral-changes-key-to-greening-ad-industry/#more-3005